This is my curated list of content per topic.
Problems & Jobs to be done
Customer-problem fit: not all problems come equal
The difference between problems and jobs to be done
Focus on misfit to achieve ps-fit
4 types of problem-solution fit
The Swiss-army-knife-trap and how to avoid it
Don’t fix 3rd boyfriend problems
The science behind big picture procrastination
Your mental health is your biggest asset
Perform better by setting harder goals
Interviewing & Experiments
The best interview tip you never got
Forget about Build-Measure-Learn
Surveys suck. 18 tips to make them suck less
Why interviews are better than surveys
Why Lean Startup doesn’t always work
What makes a great beachhead market?
Five expansion strategies from your beachhead market
How to validate your beachhead market with experiments?
Understand your beachhead’s most important driver
Understand how customers switch to a new product
Using JTBD to nail your positioning
How I got my positioning wrong
How PieterPot designed their business model and raised 9M
Go from 20.000 to 30 users, on purpose - Part 1 - Part 2
The hidden reason of Swapfiets’ success
Case study of a failed covid pivot of a dating app
What to measure pre-product & pre-revenue?
How to separate ideas from evidence?
Does the past hold (more) truth?
The drawing board never tells you: this sucks
Pitch your stratup in 10 seconds
Top down and bottom up arguments
19 question to find your next job in tech
Analysis of this newsletter
2021 reflections on this newsletter
2022 reflections on this newsletter
Here’s how half a million likes convert
Why it would be difficult to talk to pigeons - Part 1 & Part 2