The Beachhead Market Checklist

9 sanity checks before entering your market

🧪 Experiment: Short-form content
⌛ Reading time: 1 minute
➡️ TL;DR: Think about your mainstream before entering your beachhead

Beachhead

• You can reach the customer

  • Validate outreach, and avoid imagined customers.

• Customers report having a problem

  • Separate problems from non-problems

• You can sell to the customer

  • Pilots or paid pilots count at the start

• The customer is happy with the solution

  • High retention, high NPS, happy to speak with you about their experience

Mainstream

• There’s a big market behind the beachhead

  • Understand what makes your beachhead different from that mainstream market

• You can adjust your product to this bigger market

  • Sometimes not necessary, sometimes really necessary

• You can adjust your marketing to this bigger market

  • You probably will need different, scalable marketing tactics

Beyond

• There are adjacent markets you can expand into

  • This is a nice to have, getting to a big market is tricky enough

  • You might discover this on the go

• You can leverage assets and resources of your previous market

  • Tesla leveraged their knowledge of batteries to the powerwall

Get help in finding your beachhead market

• Learn more

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