I Want Product-Market Fit

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The Beachhead Market Checklist

iwantproductmarketfit.substack.com

The Beachhead Market Checklist

9 sanity checks before entering your market

Jeroen Coelen
Apr 19, 2023
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The Beachhead Market Checklist

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🧪 Experiment: Short-form content
⌛ Reading time: 1 minute
➡️ TL;DR: Think about your mainstream before entering your beachhead

Beachhead

  • You can reach the customer

    • Validate outreach, and avoid imagined customers.

  • Customers report having a problem

    • Separate problems from non-problems

  • You can sell to the customer

    • Pilots or paid pilots count at the start

  • The customer is happy with the solution

    • High retention, high NPS, happy to speak with you about their experience

Mainstream

  • There’s a big market behind the beachhead

    • Understand what makes your beachhead different from that mainstream market

  • You can adjust your product to this bigger market

    • Sometimes not necessary, sometimes really necessary

  • You can adjust your marketing to this bigger market

    • You probably will need different, scalable marketing tactics

Beyond

  • There are adjacent markets you can expand into

    • This is a nice to have, getting to a big market is tricky enough

    • You might discover this on the go

  • You can leverage assets and resources of your previous market

    • Tesla leveraged their knowledge of batteries to the powerwall

Get help in finding your beachhead market

  • Learn more


Short-form content, your cup of tea?

How was this one?

Great - Good - Meh


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The Beachhead Market Checklist

iwantproductmarketfit.substack.com
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Jeroen Coelen
Apr 20Author

Thanks! Their voice quality is very high, that's really nice. Will check it out. The short form is hit and miss, some people like it, some people don't. It's a balance I guess.

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