My updated playbook to product-market fit

Get from 0 to 100 paying customers.

It’s out! After working with an additional 100 startups, totalling 300+ now, I’ve updated my playbook to product-market fit. I removed noise and added detail based on spots where founders really struggle. Happy reading, curious to hear if it resonates.

What is PM-fit?

First, let’s define what we are aiming to achieve. I love Lenny’s definition of PMF:

A highly desirable product, for which you can find and keep customers sustainably, while making a profit delivering the product at scale.

This step is about the top-right circle.

I unpack Lenny’s definition as such:

1. First, find a urgent problem so your solution is higlhy desirable (cp-fit & ps-fit)

2. Next, make sure you can charge enough money to be profitable (bm-fit)

3. Lastly, make sure you can acquire customers at scale (pm-fit)

As such, you move to the right on the scale - More info

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A Step-by-Step Guide to Achieve PMF

Step 1: Validate beachhead with high customer-problem fit