I Want Product-Market Fit

I Want Product-Market Fit

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What tech founders should read instead of airport pulp

The uniqueness bias

9 tips to actually get customers

Know about tarpit ideas? Watch out for tarpit problems!

This is how beachheads boost product-market fit

Is your startup disruptive? Do The Disruption Test

The Product-Market Fit Manifesto

Indirect competitors: The shortcut to better customer discovery

Make shitty products to unlock new markets

Why your competitive matrix sucks

How most founders get their beachhead wrong

Tarpit ideas? Tarpit problems are even worse!

Four frameworks on product-market fit

Hate finance? These 3 tools build your startup’s key models for you

12 meditations on deep tech startups

Explain your product-market fit with Value Logic (free template)

Nobody will steal your startup idea

Before you blame yourself: 5 reasons landing your first customer is hard

Founders: don't outsource customer development, sales and software development

How to come across as an intelligent founder who knows their shit?

Product-market fit is a confusing term

For the love of god, don't start with 'why'

My updated playbook to product-market fit

Please, stop these 5 types of startup bullshit in 2025

© 2025 Jeroen Coelen
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