The difference between problems and jobs to be done
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‘Any colour as long as it’s black’: the untold story
Customer-problem fit: not all problems come equal
Focus on misfit to reach problem-solution fit
How to separate ideas from evidence
Perform better by setting more difficult goals
Summer reading tips
Here's how half a million likes convert
Top-down and bottom-up arguments
I've rebranded this newsletter
Get truly honest answers with this interview technique
Don’t worry about your third boyfriend before you have your first
Switching: a visual crash course
Using job to be done to nail your positioning
Does the past hold (more) truth?
The past holds (more) truth
Forget build-measure learn, use experiment cycles
Surveys suck. 18 tips to make them suck less.
How to get problem-solution fit