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What to measure pre-product and pre-revenue?
The difference between problems and jobs to be done
Can you pitch your startup in 10 seconds?
Take your startup to the next level
‘Any colour as long as it’s black’: the untold story
Customer-problem fit: not all problems come equal
Focus on misfit to reach problem-solution fit
How to separate ideas from evidence
Perform better by setting more difficult goals
Summer reading tips
Here's how half a million likes convert
Top-down and bottom-up arguments
I've rebranded this newsletter
Get truly honest answers with this interview technique
Don’t worry about your third boyfriend before you have your first
Switching: a visual crash course
Using job to be done to nail your positioning
Does the past hold (more) truth?
The past holds (more) truth
Forget build-measure learn, use experiment cycles
Surveys suck. 18 tips to make them suck less.
How to get problem-solution fit