I've rebranded this newsletter
What do you think? + Free stickers for my readers
Short edition this week due to a scientific paper deadline I met yesterday 🎉
Thanks to my designer friend, I got a new brand for this newsletter
Below I will explain, but first I want to hear about your first impression, presenting:
I Want Product-Market Fit
At the coolest domain name: iwantproductmarket.fit (also got iwantproductmarketfit.com, just in case)
What do you think of my new brand?
Great - Good - Meh
Anonymous. I can handle you. BRING IT ON.
Why, Jeroen, why?!
Thanks for voting above. Now I will tell you why.
I didn’t like Abstract for a while. If you think right now “Abstract? Was it called that? Oh yeah, it was called Abstract”. That was exactly the problem.
I abandoned mentioning that old name after 5 posts. I was looking for a brand that was
Clearly about the startup niche → Unicorn
Shows what you can get out of it → pm-fit
Playful → Author-brand fit
Recognisable
What changes for the readers?
Nothing. It’s just a new name, colour and a new logo. You will keep on receiving emails. Nothing else is happening. You can relax now.
Free stickers for my readers
The trigger of the rebrand was a networking drink. I created hundreds of stickers. If you run into me in person and you would like to have a dabbing unicorn sticker, let me know. I’ll gladly give you some.
