I've rebranded this newsletter

What do you think? + Free stickers for my readers

Short edition this week due to a scientific paper deadline I met yesterday 🎉

Thanks to my designer friend, I got a new brand for this newsletter

Below I will explain, but first I want to hear about your first impression, presenting:

I Want Product-Market Fit

At the coolest domain name: iwantproductmarket.fit (also got iwantproductmarketfit.com, just in case)

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What do you think of my new brand?

Great - Good - Meh

Anonymous. I can handle you. BRING IT ON.

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Why, Jeroen, why?!

Thanks for voting above. Now I will tell you why.

I didn’t like Abstract for a while. If you think right now “Abstract? Was it called that? Oh yeah, it was called Abstract”. That was exactly the problem.

I abandoned mentioning that old name after 5 posts. I was looking for a brand that was

• Clearly about the startup niche → Unicorn

• Shows what you can get out of it → pm-fit

• Playful → Author-brand fit

• Recognisable

What changes for the readers?

Nothing. It’s just a new name, colour and a new logo. You will keep on receiving emails. Nothing else is happening. You can relax now.

Free stickers for my readers

The trigger of the rebrand was a networking drink. I created hundreds of stickers. If you run into me in person and you would like to have a dabbing unicorn sticker, let me know. I’ll gladly give you some.