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The uniqueness bias
How not being unique can supercharge your startup
Jul 2
•
Jeroen Coelen
16
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The uniqueness bias
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June 2025
9 tips to actually get customers
I mentored six of your startups for 20 minutes. Here are the key take-aways
Jun 24
•
Jeroen Coelen
13
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9 tips to actually get customers
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Know about tarpit ideas? Watch out for tarpit problems!
Does your problem statement look like this red flag?
Jun 18
•
Jeroen Coelen
14
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Know about tarpit ideas? Watch out for tarpit problems!
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This is how beachheads boost product-market fit
How niching down gets you to a repeatable sales process
Jun 11
•
Jeroen Coelen
22
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This is how beachheads boost product-market fit
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10
Is your startup disruptive? Do The Disruption Test
Three simple questions tell if you are on the path to disruption
Jun 4
•
Jeroen Coelen
22
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Is your startup disruptive? Do The Disruption Test
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May 2025
The Product-Market Fit Manifesto
10 commandments for your startup to put up on a wall
May 28
•
Jeroen Coelen
17
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The Product-Market Fit Manifesto
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5
Indirect competitors: The shortcut to better customer discovery
Watch out for these five indirect competitors though
May 23
•
Jeroen Coelen
19
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Indirect competitors: The shortcut to better customer discovery
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Make shitty products to unlock new markets
How disruption actually works
May 7
•
Jeroen Coelen
33
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Make shitty products to unlock new markets
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April 2025
Why your competitive matrix sucks
And what to do instead
Apr 23
•
Jeroen Coelen
12
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Why your competitive matrix sucks
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7
How most founders get their beachhead wrong
How to find your true beachhead
Apr 16
•
Jeroen Coelen
36
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How most founders get their beachhead wrong
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Tarpit ideas? Tarpit problems are even worse!
Here are 7 problems not to fix as a founder
Apr 10
•
Jeroen Coelen
17
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I Want Product-Market Fit
Tarpit ideas? Tarpit problems are even worse!
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Four frameworks on product-market fit
Which one is the best?
Apr 2
•
Jeroen Coelen
27
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Four frameworks on product-market fit
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