How to validate your beachhead market with experimentsFrom beachhead selection to beachhead validation, a case study

February 2023

Five expansion strategies from your beachhead marketCraft and sanity check your to-market-strategy
What makes a great beachhead market?Not all customers are your beachhead customers | Read (7 min) or listen now (13 min)

January 2023

19 questions to find your next job in techListen now (20 min) | What is important for your career in tech?

December 2022

Growing this newsletter: what works and doesn’t workThe best and worst of 2022 of I Want Product-Market Fit
What to measure pre-product and pre-revenue?Track desirability of your startup with this framework.

November 2022

The difference between problems and jobs to be doneWhen problems and jobs to be done don’t mix | 5 min read, 11 min listen
Can you pitch your startup in 10 seconds?Most founders cant. Here's why and how to nail it | 5 minute read or 9 minute listen

October 2022

‘Any colour as long as it’s black’: the untold storyWhat most people get wrong about Henry Ford’s famous quote (6 minute read/11 minute listen)

September 2022

Customer-problem fit: not all problems come equalSpot your launching customer with this framework | 5 minute read, 10 minute listen
Focus on misfit to reach problem-solution fitA mindset shift to design better products | 4 minute read, 7 minute listen

August 2022

How to separate ideas from evidenceListen now (6 min) | A simple trick: pay special attention to 'origin verbs'