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Why your competitive matrix sucks
And what to do instead
Apr 23
•
Jeroen Coelen
11
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Why your competitive matrix sucks
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3
How most founders get their beachhead wrong
How to find your true beachhead
Apr 16
•
Jeroen Coelen
29
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How most founders get their beachhead wrong
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Tarpit ideas? Tarpit problems are even worse!
Here are 7 problems not to fix as a founder
Apr 10
•
Jeroen Coelen
16
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I Want Product-Market Fit
Tarpit ideas? Tarpit problems are even worse!
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Four frameworks on product-market fit
Which one is the best?
Apr 2
•
Jeroen Coelen
26
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Four frameworks on product-market fit
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March 2025
Hate finance? These 3 tools build your startup’s key models for you
From pre-product to full operation
Mar 26
•
Jeroen Coelen
26
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I Want Product-Market Fit
Hate finance? These 3 tools build your startup’s key models for you
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12 meditations on deep tech startups
🔥Twelve hot takes, how many are actually hot?
Mar 19
•
Jeroen Coelen
12
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I Want Product-Market Fit
12 meditations on deep tech startups
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4
Explain your product-market fit with Value Logic (free template)
Craft an argument why you will have product-market fit with this template
Mar 12
•
Jeroen Coelen
68
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I Want Product-Market Fit
Explain your product-market fit with Value Logic (free template)
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3
February 2025
Nobody will steal your startup idea
Four perspectives that should calm you the F down
Feb 26
•
Jeroen Coelen
20
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I Want Product-Market Fit
Nobody will steal your startup idea
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3
Before you blame yourself: 5 reasons landing your first customer is hard
Five cases of founders hitting early sales roadblocks
Feb 19
•
Jeroen Coelen
23
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I Want Product-Market Fit
Before you blame yourself: 5 reasons landing your first customer is hard
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5
Founders: don't outsource customer development, sales and software development
Your core team should be able to pull these things of.
Feb 12
•
Jeroen Coelen
18
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I Want Product-Market Fit
Founders: don't outsource customer development, sales and software development
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5
How to come across as an intelligent founder who knows their shit?
8 ways to make a terrible impression and how to fix it
Feb 5
•
Jeroen Coelen
16
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I Want Product-Market Fit
How to come across as an intelligent founder who knows their shit?
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4
January 2025
Product-market fit is a confusing term
A case of the ‘Draw the rest of the fucking owl’-syndrome
Jan 29
•
Jeroen Coelen
23
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I Want Product-Market Fit
Product-market fit is a confusing term
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