This is me

This is me, a Dutch curly-haired kinda nerdy guy

Please contact me, I’m lonely

Twitter @Coeluh


Early-stage startups are like cars

I' do PhD-research on early-stage startups. I see startups as if they were a car. The function of a car is to get you from point A to point B. A car is composed of wheels, motors, axles and so on. They contribute to getting from point A to point B.

First, I want to understand what is the motor of a startup. How does it relate to the wheels of the startup? How do the wheels and axles contribute to the startup’s goal?

Secondly, I want to understand how the motors, axles and wheels of a car are created. What is the best order to make these components? What is the best order to assemble these components?

If we know the how of a venture, we can turn this into the best training for entrepreneurs. That’s what I’m ultimately after

Make better entrepreneurs

I feel that most of the current tools out there are pretty superficial. For instance, they tell you to have a revenue model, but not how to make one.

It’s not as applicable for founders as it should be. My articles are a first attempt at making the knowledge more applicable. I’m seeing some positive results in the comments:

“Short, applicable and with some casual storytelling. What's not to like?”

“I loved the creative visual and the examples.”

“Short, sweet and value adding”

“I like how you keep it simple”

Get personalised help

I mentor startups. I got one slot available. Really. Is it for you?

Need 1-1 session?

Subscribe to I Want Product-Market Fit

Startup advice beyond the superficial bullshit. Real-life examples that you can apply.


PhD candidate on early-stage startups