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Indeed! Also a good one: ask 5x why. This is a known user research interview method to get to the heart of things, to the root cause.

Also, when testing a product or prototype, and they say "hmmmm" you ask "is this what you expected" or "urrhm" can indicate a complexity in your product they had to think about (too long).

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Very true. Five why works great! Expectations is also very important, good additions.

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