Jan 4·edited Jan 4Liked by Jeroen Coelen

Recognise! In such cases it's good to realise you can get feedback from many sources. It's not limited to potential customers or a co-founder. Also domain experts, your network, peers. Basically, there's no excuse to get feedback early and often.

Expand full comment

Sure thing. However there's the risk of using experts as proxies for customers.

Expand full comment
Jan 5·edited Jan 7

True that. I guess it depends what kind of feedback one is looking for, and who the expert is. Experts' perspective can shed light on things like competitor landscape, uncover gaps and inform on conventional best practice. But when it comes to validating demand you might want to indeed take their opinion with a grain of salt.

Expand full comment