Insightful read, Jeroen! Nice model for determining the real cause for the inaction. I believe that you are spot on with the conclusion.
I would mention that if the customer is problem aware and solution aware and still doesn’t use your product or feature then he’s not the right fit.
Insightful read, Jeroen! Nice model for determining the real cause for the inaction. I believe that you are spot on with the conclusion.
I would mention that if the customer is problem aware and solution aware and still doesn’t use your product or feature then he’s not the right fit.
I meet quite some founders that blame it on something else than the market. Shift that market!