The Startup Pilot Canvas

Reduce the "Oh shit, we should've thought of that upfront" moments in your pilot

• I always ask prying questions when I see startups running their pilot

• Often, founders respond: “Oh shit, we should’ve thought of that upfront”

• To avoid you making similar mistakes, use this template (Miro link below)

Instructions

• Follow the numbered columns: 1 → 2 → 3

• The pilot should be a blend of your customers’ and your aims.

• Don’t guess what the customer wants. You can use the questions in this canvas to actually inquire about what the customer wants.

• Especially engineers, talk to your customer, please. Your customer’s ideal pilot outcome likely is not a torque or number.

• Use this canvas as a discussion probe with your team. “What you want to learn” is often a fun one for discussion.

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