9 Comments

I think it's a really valid discussion that could entail different moments of an startup, PMF entails that your solution is actually solving a problem that someone really needs to be solved and there are enough people willing it to be solve, whilst Startup market fit, could mean that all processes to deliver that solution are tested enough to create a sort of machine that is capable to grow an organization and not just a solution.

Expand full comment

Exactly. The devil is in the details of 'deliver it at scale', which is a bit obscured in the term PMFit. If you think of it, Ford had product-market fit with his Model T (his 10th car), and then redesigned his entire company (factory, conveyor belt, etc) to be able to produce it by the millions. But he outsold anyone already in the first year. 10k+ units, where most car companies were doing a couple of thousand.

Expand full comment

In your examples you keep coming back to sales, in that context Startup-Market fit seems a confusing term to me because it encapsulates ALL business processes.

And yes, in order to be succesfull you need to nail all of them. Or you'll never make the unicorn list.

Not sure about terminology but essentially in order to effectively execute product-market fit you need to nail your marketing, channels and sales. Upbump Channel Fit in the models?

Expand full comment

Good point, perhaps that requires more attention. It's a rough initial idea that wants to deprioritise PMFit a little bit. I intended it for the startup as a whole to function, its inner structure should function in a particular way, so it can deliver value to customers (and capture some). My intention was to include that, but I didn't mention other processes, such as production, to name one of the many.

Expand full comment

I think we need new definitions or conceptualizations of different stages of product market fit. I wonder what they might be or what they might be called?

Expand full comment

There's some guy who created 4 phases of PM-fit. Will do a post soon!

Expand full comment

🙌🏻

Expand full comment

👏👏

Expand full comment
Comment removed
Jan 29
Comment removed
Expand full comment

Mmm. $9 to get listed pre-launch when I've got no idea what reach you have? Also advertising on my post in the hopes for traffic?

Expand full comment