16 Comments
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Chrolhan kim's avatar

I think there is another pitfall in solution-product fit where user and buyer can be different.

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Jeroen Coelen's avatar

Indeed! There you have 2 ps-fits, both for which you need to design.

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Vivek Jain's avatar

Wish I had this wisdom a year ago.

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Hugo Rauch's avatar

Amazing overview!

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Ruben Dominguez Ibar's avatar

This visual is being shared everywhere!

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Jeroen Coelen's avatar

Also the pitfall one? Or the scale one?

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Chris Tottman's avatar

Really love this ⭐ thanks for sharing 🌞

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Maja Voje's avatar

Love it! This one is great.

The money gap is a huge issue. This is why I am so big on testing willingness to pay as soon as possible and start preselling of co-creating with the client.

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Jeroen Coelen's avatar

Low willingness to pay is the death of so many startups. Sometimes caused by limited value generated.

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Maja Voje's avatar

Yes, or selecting the wrong beachhead segment, as you indicated. The perfect beachhead segment has these characteristics:

1. You can win 60-70% of it in 3-18 months

2. High pain point

3. Reasonable willingness to pay

4. Ability to recommend- create references that attract adjacent segments

and obviously - is related to a healthy market - good growth potential and ok market size.

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Jeroen Coelen's avatar

So healthy, many startups are jealous

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Ben Lang's avatar

✨✨✨

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Devansh's avatar

Lots of excellent insights. Thank you

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Luis Llorens's avatar

Great piece!!👏

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Burak Buyukdemir's avatar

I like the framework and flow of the post. Thanks

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