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I work with early stage startups and first time founders and I see this extensively

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This is spot on. And, importantly, if you have a deep understanding and connection with customers, sales becomes much easier. You are solving their problem, not "selling." Big difference.

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🙌🏻

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Interesting!

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Just can't outsource customer development/research - that is where the golden insights reside 🪙🪙

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