I love your perspective. However… it’s ‘start’ with why not ‘fixate’ on why.
“If you want to do a startup, be open to a broader set of problems to solve.”
Isn’t the ‘start with why’ approach focused on that? Ie, why are you in a position to solve that? Why that problem? (Why you can solve that better than anyone else is the thing that emerges).
In practice, starting with why often turns into a narrow focus. Simon didn't mention this flexibility of purpose in his talk. He should've mentioned this, because it's important. I see founders and entrepreneurship programs starting with why to aim problem search and that often points in awful directions.
I just think starting with why is a good marketing & communication scheme for large orgs.
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Start, and find the why
I love this
I love your perspective. However… it’s ‘start’ with why not ‘fixate’ on why.
“If you want to do a startup, be open to a broader set of problems to solve.”
Isn’t the ‘start with why’ approach focused on that? Ie, why are you in a position to solve that? Why that problem? (Why you can solve that better than anyone else is the thing that emerges).
In practice, starting with why often turns into a narrow focus. Simon didn't mention this flexibility of purpose in his talk. He should've mentioned this, because it's important. I see founders and entrepreneurship programs starting with why to aim problem search and that often points in awful directions.
I just think starting with why is a good marketing & communication scheme for large orgs.
I was laughing out loud with this one. So good, so true.
👏👏
Jeroen, can you explain more about distributed problem ownership in next posts?