I do not entirely agree with this one. I work with many corporate ventures and innovation studios; some run outstanding research and employ great people. I was surprised to learn that Nokia has excellent research, P&G and Nestle have some extraordinary ventures and there are many more examples that I cannot just name drop. Moreover, acquisitions can be a powerful lever. I am not saying that all corporate innovation is impressive, but the resources there are great.
Resources are great indeed, and especially more technology oriented companies tend to have better R&D. The FMCG examples I've heard of so far have disappointed me, but apparently your mileage is different. Would love to learn about the examples you can give!
Again a good piece by Jeroen. When looking solely from the purpose of corporate innovation with a goal of actually creating something he is spot on. However there might be other reasons to do corporate innovation studios. Such as talent development, culture improvement, fostering creativity..... So whilst usually the outcome of these departments is not overly cool and disruptive it might serve other purposes as well making it sometimes a relevant thing that will fail but failure is part of the plan....
I do not entirely agree with this one. I work with many corporate ventures and innovation studios; some run outstanding research and employ great people. I was surprised to learn that Nokia has excellent research, P&G and Nestle have some extraordinary ventures and there are many more examples that I cannot just name drop. Moreover, acquisitions can be a powerful lever. I am not saying that all corporate innovation is impressive, but the resources there are great.
Resources are great indeed, and especially more technology oriented companies tend to have better R&D. The FMCG examples I've heard of so far have disappointed me, but apparently your mileage is different. Would love to learn about the examples you can give!
would love to share more, but you know how secretive people are when it comes to GTM- especially big companies :) Hope to have a case study soon.
Cool! Not saying new ventures are impossible. Just saying disruption likely wont be the outcome.
that is fair - but hey - M&As :D
Again a good piece by Jeroen. When looking solely from the purpose of corporate innovation with a goal of actually creating something he is spot on. However there might be other reasons to do corporate innovation studios. Such as talent development, culture improvement, fostering creativity..... So whilst usually the outcome of these departments is not overly cool and disruptive it might serve other purposes as well making it sometimes a relevant thing that will fail but failure is part of the plan....
Good point, I fully agree!