I Want Product-Market Fit

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How Google struggled to monetize its search monopoly
Listen now | Ads on search wasn't the no-brainer it is today
 • 
Jeroen Coelen
5
May 2023
Brochure testing: the ultimate guide to test value propositions
Template, step by step guide, examples & practical tips
 • 
Jeroen Coelen
April 2023
From beachhead to product-market fit: lessons from the steam engine
Listen now (17 min) | What wins, being first or being best?
 • 
Jeroen Coelen
March 2023
How to validate your beachhead market with experiments
From beachhead selection to beachhead validation, a case study
 • 
Jeroen Coelen
February 2023
Five expansion strategies from your beachhead market
Craft and sanity check your to-market-strategy
 • 
Jeroen Coelen
What makes a great beachhead market?
Not all customers are your beachhead customers | Read (7 min) or listen now (13 min)
 • 
Jeroen Coelen
January 2023
19 questions to find your next job in tech
What is important for your career in tech?
 • 
Jeroen Coelen
December 2022
Growing this newsletter: what works and doesn’t work
The best and worst of 2022 of I Want Product-Market Fit
 • 
Jeroen Coelen
What to measure pre-product and pre-revenue?
Track desirability of your startup with this framework.
 • 
Jeroen Coelen
November 2022
The difference between problems and jobs to be done
When problems and jobs to be done don’t mix | 5 min read, 11 min listen
 • 
Jeroen Coelen
Can you pitch your startup in 10 seconds?
Most founders cant. Here's why and how to nail it | 5 minute read or 9 minute listen
 • 
Jeroen Coelen
6
October 2022
‘Any colour as long as it’s black’: the untold story
What most people get wrong about Henry Ford’s famous quote (6 minute read/11 minute listen)
 • 
Jeroen Coelen
2
September 2022
Customer-problem fit: not all problems come equal
Spot your launching customer with this framework | 5 minute read, 10 minute listen
 • 
Jeroen Coelen
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