[SHORT] Sellers and builders

Two founder archetypes your startup needs

• Two key founder archetypes

  • You need someone that can build the product

  • You need someone that can sell the product

• Don’t

  • Outsource your tech dev, this is very expensive.

    • YC famously says they only invest in startups that can build the product themselves

  • Hire for sales before you have done sales yourself excessively.

    • “If you build it they will come” obviously is bullshit.

• What if?

  • If you can’t build your startup idea, and you can’t find a cofounder to do it, it might not be your best idea.

  • If you are not willing to take up sales, nobody will. You will die.